Founded in 1995, Glue Dots International revolutionized the adhesives industry with pressure sensitive GLUE DOTS™ Adhesive Products.  Located in New Berlin, Wisconsin, U.S.A, the company filed its first patent in 1995 and now holds several U.S. and foreign patents, as well as production facilities in the U.K. and China.  With more U.S. and foreign patents pending, Glue Dots International continues to develop new, efficient adhesive products and GLUE DOTS™ application equipment to help customers decrease their operations costs and increase productivity. 

Ellsworth Adhesives Company is the parent company of Glue Dots International and an international distributor of GLUE DOTS™ Adhesive Products.

Ellsworth Adhesives is the world-wide leader of adhesive product distribution and offers the most comprehensive level of technical expertise available.  Ellsworth Adhesives operates six sales offices and warehouses in Europe with representation in the United Kingdom, Sweden, Belgium, Germany, Spain and Hungary as well as locations in the United States, Canada Mexico, China, Hong Kong and Malaysia.

Ellsworth Adhesives Specialty Chemical Distribution, Germantown, Wisconsin, USA is the world's largest distributor of adhesive products and equipment.   

Contact:

Jennie Stagliano

Marketing Communications Manager

Glue Dots International

5515 S. Westridge Drive

New Berlin, WI 53151

U.S.A

Phone: 00+1+262+814+8500

Fax: 00+1+262+814+8505

Email: jstagliano@gluedots.com

This Summer Glue Dots International's European division begins rolling out their new consumer adhesive products packaging complete with new logo and more adhesives for even greater value.  The well-trusted adhesives brand began its re-branding efforts with a new, contemporary logo, which was met by retailers attending Paperworld and Craft Hobby & Stitch International shows with overwhelmingly positive remarks. The new logo clearly represents the already well-known brand name and is as fun and innovative as the GLUE DOTS™ products it represents.  As part of the company's re-branding initiative, updated consumer packaging designs, reflective of the clean, sophisticated designs often seen in scrapbook and card layouts are being phased into retail stores throughout Europe early this summer. 

To alleviate consumer confusion at retail, the new packaging designs for the GLUE DOTS™ product line adopt a colour pallet very similar to the existing packaging.  "We found our consumers recall their GLUE DOTS™ purchases based on the colour of the packaging", says Glue Dots European Business Manager, Mike Silson.  "To avoid confusion we remained as much as possible within the same colour families but with slightly softer, warmer tones." 

Along with newer packaging, consumers will see more GLUE DOTS™ adhesives in every* package.  That's more adhesives, so crafting fun lasts longer.  The enthusiasts pack rolls will carry 300* adhesives per package.

New Logo, New Packaging, More Adhesives.